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Product development : a structured approach to consumer product development, design, and manufacture /

Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. - Haryana : Elsevier, 2009. - xviii, 425 p. : ill. ; 26 cm.

Includes references & index.

ISBN: 9788131222522 (pbk.)

LCCN: 2007029384

Subjects--Topical Terms:
New products--Management.
New products--Marketing.
Strategic planning.

LC Class. No.: HF5415.153 / .P7484 2008

Dewey Class. No.: 658.575 / MIT

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