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Marketing management a south asian perspective /

Kotler, Philip.

Marketing management a south asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. - 12th ed. 13th ed. - Upper Saddle River, NJ: New Delhi : Pearson Prentice Hall, ©2006 ©2009. - (12th ed.), xxxix, 733 [45] pages, (13th ed.) xlvii. 647 +[various] : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9788120327993 (Pbk) 9788131716830 (pbk.)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT

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