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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon & Saint Joseph's University. - 10th ed. - New Delhi : PHI Learning, 2014.

Includes glossary ; references & Index.

ISBN: 0133450899 9780133450897 9788120346987 (pbk.)

LCCN: 2013038389

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S6 2015

Dewey Class. No.: 658.8342 / SOL

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