Consumer behaviour : perspectives, findings and explanations /

O'Shaughnessy, John, 1927-

Consumer behaviour : perspectives, findings and explanations / John O'Shaughnessy. - London : Palgrave Macmillan, 2013. - xi, 520 p. ; 24 cm.

Includes references & index.

9781137003768 (pbk.)

2012036866


Consumer behavior.

HF5415.32 / .O737 2013

658.8342 / OSH
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