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Case studies in consumer behaviour /

Case studies in consumer behaviour / Edited by S. Ramesh Kumar. - Chennai : Pearson, c2013. - ix, 270p. : ill. ; 24 cm.

Includes references.

ISBN: 9788131774489 (pbk.)

LCCN: 2009033199

Subjects--Topical Terms:
Consumer behaviour.

LC Class. No.: HF5415.33.E85 / S65 2010

Dewey Class. No.: 658.8342 / KUM

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