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Marketing : an introduction /

Armstrong, Gary.

Marketing : an introduction / Gary Armstrong ; Philip Kotler and Opresnik, Marc O. - 13th ed. - Noida, India : Pearson, c2017. - 669 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789332584471 (pbk.)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / ARM

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