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Big data : understanding how data powers big business /

Schmarzo, Bill.

Big data : understanding how data powers big business / Bill Schmarzo. - Indianapolis : Wiley, 2013. - xxiii, 216 pages : ill. ; 24 Cm

Includes index.

ISBN: 9781118739570 (pbk.)

Subjects--Topical Terms:
Big data.
Business intelligence
Business planning
Data mining.

Dewey Class. No.: 005.7 / SCH

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