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Introduction to Marketing /

McDaniel, Carl

Introduction to Marketing / Carl McDaniel - 8th ed. - Mason, Ohio: South-Western ; Cengage Learning, ©2006 - xxv, 736 pages : color illustrations; 28 cm

Includes index.

ISBN: 9788131501573 (Pbk)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCD

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