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Consumer behavior : concepts and applications /

Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon, - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 27 cm.

Include index.

Subjects--Topical Terms:
Consumer behavior
Consumer behavior.

Dewey Class. No.: 658.834 / LOU

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