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Consumer Behavior: Building Marketing Strategy /

Hawkins, Del L

Consumer Behavior: Building Marketing Strategy / Del. L Hawkins - 12th ed. - New York : McGraw-Hill, 2012. - xxiii, 788 p. : ill. ; 27 cm.

Include index.

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.834 / HAW

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