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New products management /

Crawford, C Merle

New products management / C Merle Crawford & C. Anthony Di Benedetto - 11th ed. - New York : McGraw-Hill, 2015. - xx, 588p. : ill. ; 25cm.

Includes index.

ISBN: 9780078029042 (hbk.)

Dewey Class. No.: 658.575 / CRA

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