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Data mining for dummies /

Brown, Meta S.,

Data mining for dummies / Meta S. Brown. - Hoboken, NJ : John Wiley, c2014. - xiv, 382p : ill. ; 24 cm.

Includes references & index.

ISBN: 9781118893173 (pbk.)

LCCN: 2014935519

Subjects--Topical Terms:
Consumer behavior--Research.
Data mining.
Marketing research.

LC Class. No.: QA76.9.D343 / B76 2014

Dewey Class. No.: 006.3 / BRO

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