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Foundations of marketing /

Pride, William M.,

Foundations of marketing / William M. Pride, O.C. Ferrell - 7th ed. - Boston, MA : Cengage Learning, 2017 - xxvi, 470p. : ill. ; 27 Cm

Includes bibliographical references and indexes.

ISBN: 9781305405769 (pbk)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRI

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