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Global marketing management /

Kotabe, Masaaki

Global marketing management / Masaaki Kotabe - 7th ed. - Hoboken : . John Wiley & Sons Inc 2019

Include summary and index

ISBN: 9781119586777 (pbk.)

Subjects--Topical Terms:
Export marketing management
International business enterprises management

Dewey Class. No.: 658.848 / KOT

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