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Global marketing management /

Kotabe, Masaaki,

Global marketing management / Masaaki Kotabe, & Kristiaan Helsen. - 9th ed. - New Jersy : Wiley, c2023 - xxxiv, 750p. : ill. ; 30cm.

Includes index.

ISBN: 9781119888765 (pbk.)

Subjects--Topical Terms:
Export marketing
International business enterprises

Dewey Class. No.: 658.84 / KOT

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