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Customer relationship management : concepts, applications and technologies /

Prior, Daniel D.,

Customer relationship management : concepts, applications and technologies / Daniel Prior, ; Francis Buttle & Stan Maklan. - Fifth edition. - London : Routledge, c2024.

Includes bibliographical references and index.

ISBN: 9781032247441 (pbk.)

Subjects--Topical Terms:
Customer relations

Dewey Class. No.: 658.812 / PRI

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