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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler & Gray Armstrong. - 8th ed. - London : Pearson, c2021. - 730p. : ill. (chiefly col.) ; 30cm.

Including Index.

ISBN: 9781292341132 (pbk.)

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOT

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