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New product development : from initial idea to product management /

Annacchino, Marc A.

New product development : from initial idea to product management / Marc A. Annacchino. - Burlington : Butterworth-Heinemann 2010. - xxxii, 567 p. : ill. ; 24 cm. CD-ROM (4 3/4 in.)

Includes appendixes & index

ISBN: 9788131206775 (pbk.)

Subjects--Topical Terms:
New products
Product management.

Dewey Class. No.: 658.575 / ANN

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