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Corporate social responsibility : doing the most good for your company and your cause /

Kotler, Philip.

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken : Wiley, c2005. - ix, 307 p. : ill. ;

Includes references and index.

ISBN: 9780471476115 (hbk.)

Subjects--Topical Terms:
Social marketing.

Dewey Class. No.: 658.408 / KOT

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