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Business model generation : a handbook for visionaries, game changers, and challengers /

Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers / Alexander Osterwalder and Yves Pigneur. - Hoboken, NJ : Wiley, c2010. - 278 p. : ill. (some col.) ;

Includes bibliographical references.

ISBN: 9780470876411 (pbk.)

Subjects--Topical Terms:
Business planning.
New business enterprises.
Strategic planning.

Dewey Class. No.: 658.4012 / OST

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