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Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Gary Armstrong. - 17th ed. - Hoboken : Pearson Higher Education, 2018 - xxiv,707 pages ; ill. 29 cm.

Includes index.

ISBN: 9789352865611 (pbk.)

LCCN: 2016022842

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2018

Dewey Class. No.: 658.8 / KOT

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