Strategic digital marketing : (Record no. 41796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007860000a22002170004500 |
| 001 - CONTROL NUMBER | |
| control field | 17775861 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028083732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130613s2014 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013022659 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071819503 (hbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .G7397 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Greenberg, Eric, |
| Dates associated with a name | 1968- |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic digital marketing : |
| Remainder of title | top digital experts share the formula for tangible returns on your marketing investment / |
| Statement of responsibility, etc. | Eric Greenberg and Alexander Kates. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 352 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kates, Alexander. |
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