Marketing research an applied approach / (Record no. 46110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004000000a22001450004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028083919.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201218s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071005323 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research an applied approach / |
| Statement of responsibility, etc. | Thomas C. Kinnear |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1987 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
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