Principles of marketing / (Record no. 55573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292341132 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler & Gray Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London : |
| Name of publisher | Pearson, |
| Year of publication | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 730p. : |
| Other physical details | ill. (chiefly col.) ; |
| Accompanying material | 30cm. |
| 500 ## - GENERAL NOTE | |
| General note | Including Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Inventory number | Full call number | Accession Number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Permanent Location | Current Location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20-05-2026-mnk-mrk | 658.8 KOT | LC-108852 | 05/20/2026 | Books | Mehran University ISTD | Mehran University ISTD | Mehran University ISTD | 05/19/2026 | U & Y Books/L UY-16621 Dated- 24-DEC-2025 |