New innovations in marketing management / (Record no. 6438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240911060905.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789383096282 (hbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, K.B. |
| 245 ## - TITLE STATEMENT | |
| Title | New innovations in marketing management / |
| Statement of responsibility, etc. | K.B Rao an Manisha S. Bhatt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Jaipur : |
| Name of publisher, distributor, etc. | Horizon Press, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 243 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhatt, Manisha S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Lending Collection | Lending Collection | 01/09/2020 | PAK/L | IRS1600.0 | 11916651 | 658.8 RAO | LC-105557 | 02/14/2025 | 01/09/2020 | Books | 2019 | |||||
| Reference Collection | Reference Collection | 01/09/2020 | PAK/L | IRS1600.0 | 11916651 | 658.8 RAO | LC-105556 | 01/09/2020 | 01/09/2020 | Books | 2019 |