Normal view MARC view ISBD view

Strategic brand management : (Record no. 7753)

MARC details
000 -LEADER
fixed length control field	00619cam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240911060955.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332542204 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane.
245 10 - TITLE STATEMENT
Title	Strategic brand management :
Remainder of title	a European perspective /
Statement of responsibility, etc.	Kevin Lane Keller ; Ambi M.G Parameswaran and Isaac Jacob.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Noida, India :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2018.
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 586 p. :
Other physical details	ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Jacob, Isaac.

Personal name	Parameswaran, Ambi M.G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Source of acquisition	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Industrial Engineering	Reference Collection	Reference Collection	09/17/2020	ALL/L	7680-INS		658.827 KEL	LC-105934	09/17/2020	09/17/2020	Books