Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Publication details: New York : J. Wiley, c2000.Edition: 7th edDescription: xii, 707 p. : ill. ; 26 cmISBN:- 9814126127
- 658.8 DAL
- HF5415.13 .D32 2000
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
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Reference Collection | 658.8 DAL (Browse shelf(Opens below)) | Available | LC-50818 |
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Includes bibliographical references and index.
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