Principles of marketing : a south Asian Perspective / Philip Kotler & Gary Armstrong.

By:

Kotler, Philip

Contributor(s):

Agnihotri, Prafulla Y
Armstrong, Gary

Publication details: New Delhi : Pearson/Prentice Hall, 2011.Edition: 13th edDescription: xix, 514 p. (A1-A37 ; R1-R21 ; C1-C2 & I1-I14) : col. ill. ; 27 cmISBN:

9788131731017 (pbk.)

Subject(s):

Marketing management
Marketing

DDC classification:

658.8 KOT

LOC classification:

HF5415 .K636 2012

Item type:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	Reference Collection	658.8 KOT (Browse shelf(Opens below))		Available		LC-60766

Includes appendixes ; references & index.

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