Management of a sales force / Rosann L. Spiro, Gregory A. Rich, William J. Stanton.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 12th edDescription: xxiii, 584 p. : ill., mapsISBN: - 9789339221768 (pbk.)
- 658.81
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Innovation & Entrepreneurship Center | Innovation & Entrepreneurship Center | 658.81 (Browse shelf(Opens below)) | Available | LC-106824 | |||
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Innovation & Entrepreneurship Center | Innovation & Entrepreneurship Center | 658.81 (Browse shelf(Opens below)) | Available | LC-106825 |
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| 658.802 Marketing strategy & competitive positioning | 658.802 Essential guide to marketing planning 3rd ed. | 658.804 Cases in rural marketing : an integrated approach | 658.81 Management of a sales force / | 658.81 Management of a sales force / | 658.812 Customer service | 658.812 Customer service |
"The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"--Provided by publisher.
Includes bibliographical references and index.
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