Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextPublication details: New York : Mc Graw Hill Education, 2018.Edition: 11th edDescription: xli, 764p. : Ill. ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Mehran University ISTD	Mehran University ISTD	659.1 BEL (Browse shelf(Opens below))		Available	$.199.50		LC-108040
Books	Mehran University ISTD	Mehran University ISTD	659.1 BEL (Browse shelf(Opens below))		Available	$.47.95		LC-107955

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