Marketing management / Philip Kotler and Kevin Lane Keller.
Publication details: New York : Pearson, 2016.Edition: 15th edDescription: xxvi, various pages : . col. ill. ; 29 cmISBN:- 9789332557185 (pbk.)
- 658.8 KOT
- HF5415.13 .M35224 2012
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Includes bibliographical references and index.
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