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Consumer behaviour : applications in marketing / Robert East ; Malcolm Wright & Marc Vanhuele.

By: Contributor(s): Publication details: London : SAGE, 2013.Edition: 2nd edDescription: xi, 337 p. : ill. ; 24 cmISBN:
  • 9781446211236 (pbk.)
Subject(s): DDC classification:
  • 658.8342 EAS
LOC classification:
  • HF5415.32 .E274 2013
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