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Strategic marketing / David W. Cravens.

By: Material type: TextTextPublication details: Boston : McGraw-Hill, 2006Edition: 8th edDescription: xviii, 670 p. : ill. ; 24 cmISBN:
  • 9780071244329
Subject(s): DDC classification:
  • 658.802 CRA
Item type: Books
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Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Lending Collection Innovation & Entrepreneurship Center 658.802 CRA (Browse shelf(Opens below)) L-B-O-37766 Available $ 39.95 LC-105700

Includes bibliographical references and indexes.

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