Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

By:

Cravens, David W

Contributor(s):

Crittenden, Victoria Lynn
Lamb, Charles W

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 7th edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN:

0072429461(pbk)

Subject(s):

Marketing

DDC classification:

658.802 CRA

Item type:

Books

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Notes	Date due	Barcode
Books	Lending Collection	Lending Collection	658.802 CRA (Browse shelf(Opens below))		L-B-O-37843	Available	$ 126.75		LC-107327

LC copy 1 lacking CD-ROM.

Includes bibliographical references and index.

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