Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch and Keyoor Purani.

By:

Contributor(s):

Material type: Text

TextPublication details: New Delhi : McGraw-Hill, 2015.Edition: 9th edDescription: xliii, 1016 p. : illISBN:

Subject(s):

DDC classification:

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Lending Collection		659.1 BEL (Browse shelf(Opens below))		Available	2019		LC-104726
Books	Reference Collection	REF	659.1 BEL (Browse shelf(Opens below))		1	2019		LC-104768

Previous							No cover image available	Next
Previous	658.812 DYC The CRM handbook : a business guide to customer relationship management /	658.812 KOS CRM fundamentals /	658.96541 REI Analysis of investments and management of portfolios /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	660.2 Chemistry chemical engineering /	660.2 Chemical reaction engineering /	660.2 SMI Chemical process industries : inorganic chemicals and allied industries /	Next

Includes index.

There are no comments on this title.

to post a comment.