Calkins, Tim. <br/><br/>
Breakthrough marketing plans :  how to stop wasting time and start driving growth / 
Tim Calkins. 
 - 2nd ed. 
 - New York :  Palgrave Macmillan,  c2012. 
 - 248 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230340336 (pbk.) 
<br/><br/><label>LCCN: </label>2012022501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C253 2012 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CAL