TY  - BOOK
AU  - Calkins,Tim
TI  - Breakthrough marketing plans: how to stop wasting time and start driving growth 
SN  - 9780230340336 (pbk.)
AV  - HF5415.13 .C253 2012
U1  - 658.802 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -