Hague, Paul N.

Market research in practice : an introduction to gaining greater market insight / Paul Hague....[et. al.] - 3rd ed. - London ; Philadelphia : Kogan Page, 2016. - xviii, 382 p. : ill. ; 25 cm - Market research in practice series .

Includes references & index.

9780749475857 (pbk.)

2016932638


Marketing research--Methodology.
Marketing research.
Social sciences--Research--Methodology.

HF5415.2 / .H253 2016

658.83 / HAG