Market research in practice : an introduction to gaining greater market insight /
Paul Hague....[et. al.]
- 3rd ed.
- London ; Philadelphia : Kogan Page, 2016.
- xviii, 382 p. : ill. ; 25 cm
- Market research in practice series .
Includes references & index.
9780749475857 (pbk.)
2016932638
Marketing research--Methodology. Marketing research. Social sciences--Research--Methodology.