TY - GEN AU - Greenberg,Eric AU - Kates,Alexander TI - Strategic digital marketing: top digital experts share the formula for tangible returns on your marketing investment SN - 9780071819503 (hbk.) AV - HF5415.1265 .G7397 2014 U1 - 658.872 PY - 2014///] CY - New York PB - McGraw-Hill KW - Internet marketing KW - Marketing KW - Management N1 - Includes bibliographical references and index ER -