Havaldar, Krishna K. Business marketing : text & cases Krishna. K. Havaldar. - 4th - New Delhi : Tata Mcgraw-Hill. 2014 - x, 200p. : ill. ; 22cm. include index ISBN: 9781259097966 (pbk.) Subjects--Topical Terms: Business Dewey Class. No.: 658.8 / HAV