Brown, Meta S., <br/><br/>
Data mining for dummies / 
Meta S. Brown. 
 - Hoboken, NJ :  John Wiley,  c2014. 
 - xiv, 382p :  ill. ;  24 cm. 
<br/><br/>Includes references & index. 
<br/><br/><label>ISBN: </label>9781118893173 (pbk.) 
<br/><br/><label>LCCN: </label>2014935519 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Research.<br/>Data mining.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>QA76.9.D343  / B76 2014 
<br/><br/><label>Dewey Class. No.: </label>006.3  / BRO