Product development :  a structured approach to consumer product development, design, and manufacture / 
Anil Mital ... [et al.]. 
 - Haryana :  Elsevier,  2009. 
 - xviii, 425 p. :  ill. ;  26 cm. 
<br/><br/>Includes references & index. 
<br/><br/><label>ISBN: </label>9788131222522 (pbk.) 
<br/><br/><label>LCCN: </label>2007029384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>New products--Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .P7484 2008 
<br/><br/><label>Dewey Class. No.: </label>658.575  / MIT