TY  - GEN
AU  - Mital,Anil
TI  - Product development: a structured approach to consumer product development, design, and manufacture 
SN  - 9788131222522 (pbk.)
AV  - HF5415.153 .P7484 2008
U1  - 658.575 
PY  - 2009///
CY  - Haryana
PB  - Elsevier
KW  - New products
KW  - Management
KW  - Marketing
KW  - Strategic planning
N1  - Includes references & index
UR  - www.loc.gov/catdir/toc/ecip0723/2007029384.html
ER  -