Dalrymple, Douglas J. <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple, Leonard J. Parsons. 
 - 7th ed. 
 - New York :  J. Wiley,  c2000. 
 - xii, 707 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9814126127 
<br/><br/><label>LCCN: </label>00268990  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D32 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL