Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs, New Jersey :  Prentice Hall,  c1994. 
 - xxix, 801 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes referemces & indexes. 
<br/><br/><label>ISBN: </label>9780130980052 (pbk.) 
<br/><br/><label>LCCN: </label>93016057  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/>Understanding Marketing Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT