TY  - GEN
AU  - Kotler, Philip.
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 9780130980052 (pbk.)
AV  - HF5415.13 .K64 1994
U1  - 658.8 
PY  - 1994///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Marketing Management
KW  - Understanding Marketing Management
N1  - Includes referemces & indexes
ER  -