TY  - GEN
AU  - Schaffer,Neal
TI  - Maximize your social: a one-stop guide to building a social media strategy for marketing and business success 
SN  - 9781118651186 (hbk.)
AV  - HF5415.1255 .S393 2013
U1  - 658.8 
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Information technology
KW  - Management
KW  - Social media
N1  - Include index
ER  -