Case studies in consumer behaviour / 
Edited by S. Ramesh Kumar. 
 - Chennai :  Pearson,  c2013. 
 - ix, 270p. :  ill. ;  24 cm. 
<br/><br/>Includes references. 
<br/><br/><label>ISBN: </label>9788131774489  (pbk.) 
<br/><br/><label>LCCN: </label>2009033199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.
<br/><br/><label>LC Class. No.: </label>HF5415.33.E85  / S65 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KUM