TY  - GEN
AU  - Kumar,S.Ramesh
TI  - Case studies in consumer behaviour
SN  - 9788131774489  (pbk.)
AV  - HF5415.33.E85 S65 2010
U1  - 658.8342 
PY  - 2013///
CY  - Chennai
PB  - Pearson
KW  - Consumer behaviour
N1  - Includes references
ER  -