TY  - GEN
AU  - Walters,Dave
TI  - Behavioral marketing: delivering personalized experiences at scale 
SN  - 9781119076575 (hbk.)
AV  - HF5415.1265 .W3655 2015
U1  - 658.82 
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Consumers' preferences
KW  - Customer relations
KW  - Internet marketing
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
N1  - Includes index
UR  - http://catalogimages.wiley.com/images/db/jimages/9781119076575.jpg
ER  -